COLDCOCK American Herbal Whiskey Supports ESPN Winter X GAMES

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COLDCOCK American Herbal Whiskey Supports ESPN Winter X GAMES Snowmobile Freestylers COLTEN MOORE and SAM ROGERS
The Snowmobile Freestyle Final airs TONIGHT on ESPN from 9:00PM – 11:00PM ET
R.I.P. Caleb Moore

Colten Moore, photo by

COLDCOCK American Herbal Whiskey supports professional Snowmobile Freestylers Colten Moore and Sam Rogers, who are competing in this year’s ESPN Winter X Games.

Colten Moore and COLDCOCK have been working together since the beginning, and the entire team over at COLDCOCK is eager to cheer him on in this year’s games. 24-year-old Colten is fearlessly returning after a horrific crash last year that not only broke his pelvis and hospitalized him, but also took the life of his brother, Caleb Moore.

“We have a lot of respect and admiration for Colten,” adds COLDCOCK founder and Zeiler Spirits CEO Rick Zeiler. “He comes from a great family and he’s a warrior in every sense of the word and a great competitor. For him to bounce back, and even compete this year after Caleb’s death is a statement of his strength. We tip our caps to such courage.”

“I’m happy to be partnered with such a great group of people,” adds Colten. “The product is a home run and everyone I introduce it to loves it. Beyond that, their support for musicians and athletes is incredible.  I’m looking forward to a long standing relationship with the brand!”

Hailing from Krum, Texas, Colten discovered the sport of ATV Freestyle at an early age, which was relatively unheard of at the time. After competing in amateur competitions and rising to the top of ATV Freestyle, Colten is now known best for competing in snowmobile freestyle—a sport he familiarized himself with in roughly under a month, just in time for the 2010 Winter X Games. That year, Colten placed 5th in Best Trick and 8th in Freestyle. Each year, Colten continues to out-perform the competition.

Sam Rogers, photo by

COLDCOCK Whiskey is also pleased to announce their recent partnership with Sam Rogers. Sam will be representing COLDCOCK on his custom designed helmet at this year’s ESPN Winter X Games!

Raised in Cooke City, Montana, it was only natural that Sam Rogers got into snowmobiling. From daily rides with his father to being one of the youngest racers in the RMXCRC, snowmobiling in any kind of form was his passion in life. After years of racing, Sam put attention to the form of snowmobile competition that would take him to his destiny – freestyle. In 2008, Sam took home the silver in the Speed & Style division.

“Warm, cold, or on ice, COLDCOCK is nice!  I’m super stoked on my new relationship with the brand,” states Sam. “The support I’ve been given to help with my goal of success at Winter X Games is awesome.  I’m proud to be working with the industry best!  Hopefully, with a podium finish this week, it will be time to take MY shot!”

“COLDCOCK supports athletes who take their shot,” states Rick Zeiler. “This partnership is important to COLDCOCK, as some of our partners and founding investors are professional action sports athletes. This company was built on the backs of the type of people who have the guts to do this stuff!”

COLDCOCK American Herbal Whiskey is available now Arizona, California, New York, New Jersey, Maryland, DC, Nebraska, Tennessee, Georgia, Indiana, and South Carolina, with more states joining the ranks throughout the year. COLDCOCK will be available in Nevada, Texas, and more locations very soon.

COLDCOCK American Herbal Whiskey is founded by music industry leaders such as John Reese (co-creator of the ROCKSTAR ENERGY MAYHEM & UPROAR FESTIVALS) and Michael Arfin (AGI, has worked with Rammstein and many industry legends), strategic partners like Schecter Guitar Research, Century Media Records, Peavey Electronics and spirits industry leaders like Rick Zeiler and Sarah Zeiler. On top of that, COLDCOCK boasts investors like Kerry King (SLAYER), David Draiman (DISTURBED), Ashley Purdy (BLACK VEIL BRIDES), Miles Doughty (SLIGHTLY STOOPID), Raul Bianchi (THE EXPENDABLES) and action sports athletes Greg Watts (pro mountain bike freestyler), Cam Zink (pro mountain bike freestyler).