New Album “To Beast Or Not To Beast” Released; Video For The Single “The Riff” Also Available

March 10th, 2013
by EvilG

Finnish rockers Lordi have had their new album “To Beast Or Not To Beast” released this week, and with good reviews in both Metal Hammer and Kerrang, the album is going down a storm, which is really good news, given that the band are coming to the UK for 9 shows in May.

The band has also released a video for the single “The Riff”. This can be viewed here:

Stills released for the video include international video Playmate Dominika Jandlova doing her shopping….

And Lordi rockin’ out in their local supermarket…..

Whilst, meanwhile, Mr Lordi has been talking about the title for the new album…

“To Beast Or Not To Beast” was recorded earlier this fall at Wire World Studio in Nashville, with renowned producer Michael Wagener (Metallica, Ozzy, Skid Row, Megadeth),” the singer says.

“The CD will mark the recording debut of Lordi’s new members, keyboardist Hella (replacing Awa) and drummer Mana (replacing Otus).”

“The road to this album has truly been paved by hardships. However, the new line-up of the band has given us a new and fresh touch and an energetic edge to the recording process, and thence to the album itself.”

“The album cover artwork is actually a part of a larger picture. The original artwork had this vintage – style lady holding a horned skull, which, however, was not the main point of the art piece. There was something not quite right with the setting, so I made experiments with various versions and framings…. The album title the, at that pouint, was ‘Upgradead’, and the painting was done with that title in mind. But somehow, with a changed concept of the artwork, the title did not seem to fit….. Our guitarist Amen came up with the final title, and we really felt that that (and this artwork) were the most suitable and perfect, both for the cover artwork and the album.”

Lordi was originally formed in 1992, when Mr. Lordi started demos under this name in his native Finland, but the project was still more or less a one-man-band, with a few extra unnamed members playing guitar solos and bass here and there. The now infamous monster masks and costumes iced the cake in 1994, and in 1997 guitarist Amen joined the band, alongside keyboard player Enary and bass player G-Stealer. After a full decade of sending demos to record labels, Lordi finally secured a record deal with BMG Finland in 2002 and a burst of activity saw G-Stealer replaced by Magnum, and drummer Kita arrive to complete the line-up. The release of first single “Would You Love A Monsterman” and the debut album Get Heavy both followed in quick succession, whilst Magnum was then let go and new bass player Kalma recruited.

Lordi´s bold and shameless combination of 80´s influenced melodic Heavy Metal and outrageous horror image immediately caught the attention of the Rock media and fans around the world. The band’s live shows became known for their horror film-like theatrics and bombastic pyro, but the real excitement was still to come…. The band released next album “The Monsterican Dream in 2004 and continued to tour in Europe, gaining fans and recognition along the way…..! But 2006 would see a huge leap in fortune.

A new keyboard player Awa joined the band and Ox became the new bass player, but it was when Lordi participated in the Eurovision Song Contest and won the whole competition (the first and only winner from Finland), with an all-time record breaking points level, that Lordi were launched on to the World!

Third album “The Arockalypse” was released, with the band’s own idols, Udo Dirkschneider, Bruce Kulick, Dee Snider and Jay Jay French (Twisted Sister) appearing as guest stars. And it was to be the success of the victorious single “Hard Rock Hallelujah” that launched Lordi to new heights of media exposure. Mr. Lordi’s hometown Rovaniemi named a market place in the city center in their honour, and the Lordi brand was hot in the merchandising market, with postage stamps, candy and even a Lordi cola becoming available.

In 2007, Lordi toured outside Europe for the first time, blasting into Japan and the USA, where they played on Ozzfest and toured with Type O Negative. A horror film “Dark Floors” was also made available. But 2008 would see a slightly darker band emerge with the band’s fourth album “Deadache”, and new costumes and stage show designed and built with help from award winning cinema special effects house, the Weta Workshop, New Zealand.

The fifth album “Babez For Breakfast” was released in 2010. Produced by world famous heavy metal producer Michael Wagener (something that continues today…..), it was a stormer, but again change was in the offing as long time drummer Kita was let go for new drummer Otus to join in his place.

Lordi is now ready for the next chapter. “To Beast Or Not To Beast” is the sixth record, but also one of the bands most aggressive. The seeds of this were originally planted and inspired by the technical and brutal way drummer Otus played Lordi’s new songs, but sadly it would not be Otus who got to record them. February 13th 2012 would see the death of Otus and plans to celebrate the 10th anniversary of the debut and the band’s 20th birthday were all put on hold as the real impact of his death hit home. A period of mourning of course ensued, but the band was by no means finished, and for the first time in their history, after a summer tour (when the mysteriously named session musician The Drummer helped out) and a change in keyboard player (with Awa stepping down at the anniversary show in Rovaniemi no less!), Mr Lordi announced that writing had commenced once again and that he was not the only one setting the tone of the forthcoming record; 3 riffs having been penned by Amen, drawing on inspiration from the drum patterns the late Otus had left behind.

In late August 2012, the band went again to the USA, and under the tutelage of Michael Wagener once again “To Beast Or Not To Beast” became reality. In the December, a new keyboard player (Hella) and new drummer Mana were officially announced as new members, and the road to this new album was completed.

Lordi will tour Europe in April / May and come to the UK for 9 shows including one in Belfast and Dublin, in May.

02.05. Dublin, Button Factory

04.05.Belfast, Limelight 1

05.05. Aberdeen, The Garage

06.05.Wakefield, Warehouse 23
08.05.Manchester, Ritz

09.05.Edinburgh, The Picture House
10.05.Birmingham, The Institute

11.05.Nottingham, Rock City
12.05.London, The Forum

Band Line Up

Mr Lordi – Vocals
Mana – Drums
Ox – Bass
Amen – Guitar
Hella – Keyboards

And the track listing for “To Beast Or Not To Beast”;

01. We’re Not Bad For The Kids (We’re Worse)
02. I Luv Ugly
03. The Riff
04. Something Wicked This Way Comes
05. I’m The Best
06. Horrification
07.Happy New Fear
08. Schizo Doll
09. Candy For The Cannibal
10. Sincerely With Love
11. SCG6: Otus Butcher Clinic

www.lordi.fi

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