German heavy metal legends, Helloween are set to release their 13th studio album, 7 Sinners, on November 9, 2010 in North America via The End Records. This week Helloween premiered the video for the first single, “Are You Metal?” off the new album. Watch the video here, and then ask yourself, Are You Metal?
If there is a golden thread throughout the more than 25 years of Helloween’s history, 13 studio albums, countless headliner tours around the globe and more than 5 million records sold, then it is their special kind of attitude: don’t take yourself too seriously and simply live statements like: “just have fun with the shit you’re doing.” Maybe it is exactly this easiness that allows Helloween to be one of the most constant bands of the genre while simultaneously being the one band who dares to experiment more than their musical peers. While some copycats would rather stick with the same old patterns, Andi Deris, Michael Weikath, Sascha Gerstner, Markus Großkopf and Dani Löble aren’t afraid of taking risks – and are rightfully rewarded with success.
7 Sinners is definitively one of the fastest and hardest albums in the Helloween’s history and it bursts with vitality. That might partly be due to the versatility of the various songwriters within the band, who over time have become so homogenous, that the 13 songs formed a unity on their own in the studio , but it may also be due to the fact that the album was recorded completely without a click track, which, considering the extreme speed of the songs is an impressive feat. Especially drummer Löble, who proves that his technique is at a world-class-level. Following his excellent inner clock, bass and drums drive tracks like “Are You Metal?”, “Long Live The King” and “Who Is Mr. Madman?” to dizzying tempos. 7 Sinners with its typically strong melodies and the tangible joy of playing, is a true metal album whose range reaches astonishing dimensions.