Dragonfly Clothing?s Edward Dada
Dragonfly Clothing has made great progress in the ultra-competitive clothing market in just a few years. Started by Edward Dada, the company offers a large assortment of rock ?n? roll based clothes, from KISS to The Who and Slayer. But they offer more than just musical related shirts and pants, as seen with their licensing deal with Jack Daniels. I had the opportunity to speak with Edward who gave the lowdown on his company and exactly what they can offer the consumer. You can check out their website at www.dragonflyclothing.com to get a look at what they got.
Interview by Keith McDonald
How did Dragonfly Clothing start?
?At twenty-four I was sitting in my room thinking of a creative name for a new vintage inspired clothing company and suddenly had a vision of a Dragonfly. The next day I went to a friend?s house to see what he thought of the vision Dragonfly Clothing Company, sitting outside talking about the clothing company, a Dragonfly came flying around my head and that was the start of Dragonfly Clothing Company. I had a vision of a Rock ?n? Roll clothing company and began obtaining various licenses of top bands in the industry and began my vision.?
What does your company offer?
Dragonfly Clothing carries a wide selection of t-shirts, sweatshirts, button down collar shirts, jackets and board shorts for men and women. It is the leader in fashion apparel, including licensed merchandise featuring images of legendary musical icons including Elvis Presley, Jimi Hendrix, The Ramones, Sex Pistols and Rolling Stones.?
What are your day-to-day events at the company?
A company like Dragonfly Clothing, no two days are the same. Our passion for the product drives the company con any given day you may find me buried on a sketch pad, on the telephone all day or in meetings, or collaborating with my design team and stylist for our next look.?
Where can we find Dragonfly clothes?
From the smallest hippest store on Melrose/Soho to the highest chain like Fred Siegel, you?ll find the Dragonfly Clothing.?
What about buying from your website?
For the best selection you can find numerous styles on our website www.dragonflyclothing.com, it carries all the current concepts designed by Dragonfly.?
I see you recently opened a store in Melrose?
Yes we have a new store that just open on Melrose, to add to several other small stores that we have nationally and internationally. We found that it?s a great way to deliver the product to the consumer. This is something we are going to work on slowly through the years.?
What?s the concept of Dragonfly Clothing?
A rock ?n? roll vision? that?s our motto and is what we live by. Cutting edge clothing that is ahead of the trends that are on the market today.?
I see you have cut some licensing deals with some well known artists. Who do you handle now?
Licenses: AC/DC, Bettie Page, Bootsy Collins, Black Sabbath, Blondie, Bob Marley, Che, Cheap Trick, The Clash, The Doors, Elvis Presley, Gibson Guitars, Grateful Dead, Iron Maiden, Jack Daniels, James Dean, Jimi Hendrix, Kiss, Led Zeppelin, Misfits, Motley Crue, Motorhead, Ozzy Osbourne, Pantera, Pink Floyd, Ramones, Rolling Stones, Santana, Sex Pistols, Scarface and The Who.
How did the Jack Daniels deal come about?
Dragonfly Clothing Company has a history of aligning them self with top brands. Jack Daniels is not only a leader in their market, but an icon of pop culture. The image, bottle and label of Jack Daniels are a kin to the image and branding of Dragonfly. We will continue to push the boundaries in pop culture, entertainment, music and beyond. We are even stretching our boundaries into the biker market.?
How does the process of making clothes come about?
I have a vision for Dragonfly Clothing that I translate to a team of talented graphic artists; together we concept styles that are ahead of the current trends. Dragonfly Clothing is a progressive company; we lead with new fresh images directing the fashion industry.?
What are the clothes made from?
Dragonfly Clothing Company built the brand on micro-fibers, we are entering into high-end fashion market, and the micro-fibers continue to dominate the market place.?
How did you hook up with Nikki Sixx and his clothing line?
Teaming up with Nikki Sixx reached a big market within the clothing industry; he is a music icon and our brand is well established in the market. Building the brand together only enhanced our productivity and built a relationship with new consumers. I met Nikki at the Tongue Magazine party, he was actually wearing a Dragonfly micro-fiber and I approached, we continued talking and once he found out I was the president of Dragonfly we decided to have a meeting of the minds the following week.?
Are your clothes available worldwide?
Dragonfly Clothing is beginning to grow into the international market, we opened a store in London to add awareness of our clothes. Our clothes represent the people who are truly into music.?
What other styles of clothing do you offer?
Dragonfly recently signed an exclusive worldwide agreement with Universal Pictures to design, produce and distribute a line of Scarface apparel under the Dragonfly Clothing label featuring images and graphics from the original motion picture classic. We have also expanded our rock ?n? roll licenses to include: The Ramones, The Who and Slayer. The chopper phenomenon is growing in popularity and we have teamed up with them to produce clothing.?
How hard is it to run a clothing company like Dragonfly?
Running a clothing business is an exciting field to experience, but it is very time consuming. The creativity involved and drive to stay above the market remains the ideals of the company. I don?t pay attention to the bumps along the way but the rewards that
have been brought to the company.?
What?s the future for Dragonfly Clothing?
Dragonfly has had such tremendous success since its inception nearly eight years ago, in the short term we will be introducing new licensed product lines along with an all new Dragonfly men?s and women?s exclusive fashion line. In the next few years we will continue to put the passion and energy into our product and propel Dragonfly to even greater heights as a brand.