Store Delivery Enables Bands to Direct Distribute Vinyl from Pressing Plant to Record Stores Worldwide
In a twist on the crowdfunding model, vinyl pressing and presale platform QRATES has launched Store Delivery, a new service shaking up vinyl distribution by enabling record stores worldwide to directly buy, and even help fund, artist and label vinyl projects.
The appeal of vinyl isn’t diminishing and for many artists having their vinyl sold at a record store is something particularly special. For smaller artists and labels though getting their music stocked in stores is still a challenge, especially when it comes to selling vinyl in foreign countries. Not to mention trying to secure space at the oversubscribed pressing plants, if they even know how to go about organising a pressing.
Enter QRATES, which since April 2015 has facilitated artists to sell or pre-fund, press and distribute their vinyl releases direct to fans. New addition Store Delivery opens this up to record stores enabling them to purchase vinyl at wholesale prices, as well as participate in funding projects. Once pressed the finished product is then automatically delivered direct to the store. Additional capability is planned for the future, such as the ability for artists to sell their back catalogue to stores as well.
Currently in Beta, but due for full launch imminently, Store Delivery incorporates a network of over 200 record shops and buyers. Partners include Juno Records, Europe’s largest online record store, and Jetset, HMV and Technique in Japan. QRATES intends to expand this to 1000 stores globally by 2018, starting with the US this spring.
In its first year of operation QRATES has already hosted over 1000 funding projects for artists across every genre, with many successfully reaching their targets. It’s not only artists and labels finding opportunities through QRATES though. In something of an evolution from the old CD covermount, music media are also seeing the potential in special funded vinyl projects, including music curation blog Noon Pacific, which completed a limited edition vinyl compilation project.
Greg Gouty, COO of QRATES explains: “Our business is built on the belief that every artist should be able to put out vinyl if they wish, regardless of whether they have access to the expertise and contacts of a big label or not. Store Delivery takes this a step further by opening up the door for anyone, artist or label, to offer their vinyl records to stores worldwide. What’s more full control and profits go directly into the artists and labels hands.”