Invades SXSW 2013 Part One – Crashdiet


Interview with Simon Cruz and Martin Sweet of Crashdiet

Conducted by Robert Williams

Video and Photography courtesy of Sandra Torres

The SXSW festival merges music, film, art and interactive showcases from around the world and is held every year in the month of March in Austin, Texas. For one week there are thousands of bands showcasing at any number of venues in downtown Austin. The streets are filled with thrill seekers, industry people, journalists, tourists and pedicabs. The revenue generated by last year’s festival was an estimated 190.3 million for the Austin economy. Navigating your way around town during SXSW week can be a logistical nightmare. Somewhere a good seven miles down the road, a safe distance from the downtown chaos (Riverside Dr. to be exact) Sweden’s Crashdiet have parked their tour bus outside of an apartment complex. They are about to perform their first concert on their “Swedish Invasion” tour alongside Crucified Barbara (and for this show only Denmark’s D-A-D). The band’s manager walkie-talkie’s in search of Simon who has gone looking for a toilet. Crucified Barbara have their bags out on the sidewalk and are putting on their makeup on the curb under the hot Texas sun. Nobody is quite sure why they are performing at an apartment complex but as it would turn out this apartment complex caters to musicians and film maker’s and has an adequate stage and PA poolside. Simon eventually is located and pulls up to the gate on a golf cart. Guitarist Martin Sweet also emerges to join Simon and Sweden’s ambassadors to sleazy glam metal begin to fill us in on their new album “The Savage Playground” – touring the States and a look back at the band’s early days…