New York, NY, November 8, 2010….EMI Label Services is once again bringing metal to the masses with an extensive new retail program known as The Metal Crew. This will include online, retail and consumer components aimed at spreading the word about some of EMI’s heaviest metal acts. The campaign will work with retail to create ongoing discounts, official seal of approval stickers and better placement for their legendary list of metal labels including: Century Media, Nuclear Blast, Earache and Candlelight along with Season of Mist, Willowtip and Crash Music.
In addition to the retail elements, The Metal Crew will have an interactive web home for fans and industry alike. Metal heads will be encouraged to visit the website for news and reviews about upcoming releases, behind the scenes footage of some of metal’s top artists and a comprehensive look at all things metal for each month – including a list of where you can buy new metal releases.
The Metal Crew will build upon EMI’s already storied history of supporting the genre and serve as a lead in to their popular March is Metal Month campaign, which has become an event in itself for both retail and metal heads. Sarah Wefald, Senior Coordinator of Customer Marketing for EMI Label Services/Caroline Distribution said “Obviously we love metal, so it was really nice to see the hard work pay off with March is Metal Month for the last two years, with fans and record stores coming together to spread the good word of metal. We hope this new way for everyone to interact will make it even better.”
Century Media’s Vice President of Sales, Andrew Hosner, adds “Century Media is excited that metal will finally be getting the retail recognition it so richly deserves in the form of The Metal Crew. The Crew will help to bring metal fans together and make it easier for them to track down and support the latest releases from some of the best metal labels the world has to offer.”
The Metal Crew’s website will launch on November 9th, featuring Dimmu Borgir, Kylesa, Daath, and King’s X as November’s Crew. The Metal Crew will not only be the best new spot to read up on metal’s top stories, but will also create discounts and other great initiatives for your favorite artists. Raise your horns to salute EMI Label Services and check out www.themetalcrew.com for more info!